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1 psychological segmentation
марк. = psychographic segmentationАнгло-русский экономический словарь > psychological segmentation
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2 psychological segmentation
Универсальный англо-русский словарь > psychological segmentation
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3 segmentation
сущ.сегментация, сегментированиеа) марк. (разбиение совокупности всех потенциальных покупателей товара фирмы на четкие устойчивые группы (сегменты), у каждой из которых свои специфические требования к товару, а также отбор тех групп покупателей, с которыми фирма в дальнейшем будет работать)See:age and life-cycle segmentation, age segmentation, attitude segmentation, audience segmentation, behaviour segmentation, behavioural segmentation, behaviouristic segmentation, benefit segmentation, complete segmentation, concentrated segmentation, demographic segmentation, geodemographic segmentation, geographic segmentation, geographical segmentation, income segmentation, labour market segmentation, lifestyle segmentation, list segmentation, market segmentation, marketing segmentation, multiple segmentation, occasion segmentation, personality segmentation, product segmentation, psychographic segmentation, psychological segmentation, social segmentation, socioeconomic segmentation, user status segmentation, segmentation analysis, segmentation by behaviour, segmentation research, segmentation strategy, segmentation variable, segment 2) profiling 3), prioritizing, market potentialб) общ. (разделение чего-л. на сегменты, группы; напр., разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики)segmentation of the commercial loan portfolio by collateral type — сегментация портфеля коммерческих кредитов по типу обеспечения
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сегментация: 1) тенденция к сегментации финансовых рынков: появление все большего числа специализированных рынков, удовлетворяющих потребности конкретного круга экономических агентов; 2) разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики; 3) в анализе рынков: разделение населения на группы семей по доходам и др. характеристикам при подготовке списков рассылки прямой почтовой рекламы; см. geodemographic marketing.* * *’ -
4 psychographic segmentation
марк. сегментирование по психографическому принципу, психографическое [психологическое\] сегментирование (подразделение покупателей на группы по принадлежности к общественному классу, по стилю жизни и по типу личности)Syn:See:Англо-русский экономический словарь > psychographic segmentation
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5 сегментирование по психологическим признакам
Advertising: psychological segmentationУниверсальный русско-английский словарь > сегментирование по психологическим признакам
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6 orientación
f.1 orientation, guidance, pointing, positioning.2 direction, bearing.3 direction finding, positioning.4 orientation, awareness of your environment.* * *1 (capacidad) sense of direction2 (de un edificio) aspect4 (guía) guidance, orientation\orientación profesional career guidance, vocational guidance* * *noun f.1) orientation2) direction3) guidance* * *SF1) [de casa] aspect; [de habitación] position, orientation; (=dirección) direction2) (=guía) guidance, orientation3) (Dep) orienteering* * *1) (de habitación, edificio) aspect (frml)¿cuál es la orientación de la casa? — which way does the house face?
la orientación de la antena — the way the antenna (AmE) o (BrE) aerial is pointing
2) (enfoque, dirección) orientation3) ( guía) guidance, direction; ( acción de guiar) orientation4) ( en un lugar) bearings (pl)* * *= orientation, slant, advice, outlook, orienteering, wayfinding, bearing, targeting, centredness, bent of mind.Ex. A summary at the end of a document is intended to complete the orientation of the reader, and to identify the significant ideas for the reader to remember.Ex. The 7th edition of CC is due to appear in 1971, and Ranganathan has given an extensive preview in an article in Library Science with a slant to documentation, cited at the end of this chapter.Ex. A large part of the work of information and advice has been the interpretation of people's eligibility for welfare benefits and other social services.Ex. In their first review article of children's reference books in 1982, the School Library Journal's Review Committe for children's reference books presents a bleak outlook.Ex. There are certain types of subject matter better suited to the nonbook format for which no subject heading exists, such as kits designed to develop orienteering.Ex. The author identifies the architectural barriers in library buildings facing disabled users with particular reference to wayfinding and the provision of suitable signage.Ex. When the real reading starts the mind, as a result of this skim, already has its bearings and so works more effectively.Ex. An analysis of customers in terms of benefits can inform effective segmentation, which in turn can lead to more efficient targeting of resources.Ex. The principles of learner centredness and constructivism provided the bases for the design of synchronous activities such as student moderated seminars in this study.Ex. Only when students have a scientific bent of mind, will a community and a country grow.----* cambiar de orientación = reposition [re-position].* cambio de orientación = paradigm change, paradigm shift.* centro de orientación = referral centre.* con una orientación profesional = career-focused.* con una orientación social = socially-oriented.* con una orientación temática específica = subject-oriented.* de orientación = directional.* desorientación = disorientation.* orientación académica = educational guidance.* orientación a la lectura = readers' guidance.* orientación bibliográfica = bibliographic instruction (BI).* orientación hacia el hombre = human-centredness [human-centeredness, -USA].* orientación profesional = careers guidance, vocational guidance, career guidance, career education, career planning, careers education, career information.* orientación sexual = sexual orientation.* orientación sobre salidas profesionales = career guidance.* programa de orientación = orientation programme.* programa de orientación bibliográfica = bibliographic instruction program(me).* servicio de orientación = referral service, advisory service.* servicio de orientación al lector = readers' advisory service point, readers' advisory service.* * *1) (de habitación, edificio) aspect (frml)¿cuál es la orientación de la casa? — which way does the house face?
la orientación de la antena — the way the antenna (AmE) o (BrE) aerial is pointing
2) (enfoque, dirección) orientation3) ( guía) guidance, direction; ( acción de guiar) orientation4) ( en un lugar) bearings (pl)* * *= orientation, slant, advice, outlook, orienteering, wayfinding, bearing, targeting, centredness, bent of mind.Ex: A summary at the end of a document is intended to complete the orientation of the reader, and to identify the significant ideas for the reader to remember.
Ex: The 7th edition of CC is due to appear in 1971, and Ranganathan has given an extensive preview in an article in Library Science with a slant to documentation, cited at the end of this chapter.Ex: A large part of the work of information and advice has been the interpretation of people's eligibility for welfare benefits and other social services.Ex: In their first review article of children's reference books in 1982, the School Library Journal's Review Committe for children's reference books presents a bleak outlook.Ex: There are certain types of subject matter better suited to the nonbook format for which no subject heading exists, such as kits designed to develop orienteering.Ex: The author identifies the architectural barriers in library buildings facing disabled users with particular reference to wayfinding and the provision of suitable signage.Ex: When the real reading starts the mind, as a result of this skim, already has its bearings and so works more effectively.Ex: An analysis of customers in terms of benefits can inform effective segmentation, which in turn can lead to more efficient targeting of resources.Ex: The principles of learner centredness and constructivism provided the bases for the design of synchronous activities such as student moderated seminars in this study.Ex: Only when students have a scientific bent of mind, will a community and a country grow.* cambiar de orientación = reposition [re-position].* cambio de orientación = paradigm change, paradigm shift.* centro de orientación = referral centre.* con una orientación profesional = career-focused.* con una orientación social = socially-oriented.* con una orientación temática específica = subject-oriented.* de orientación = directional.* desorientación = disorientation.* orientación académica = educational guidance.* orientación a la lectura = readers' guidance.* orientación bibliográfica = bibliographic instruction (BI).* orientación hacia el hombre = human-centredness [human-centeredness, -USA].* orientación profesional = careers guidance, vocational guidance, career guidance, career education, career planning, careers education, career information.* orientación sexual = sexual orientation.* orientación sobre salidas profesionales = career guidance.* programa de orientación = orientation programme.* programa de orientación bibliográfica = bibliographic instruction program(me).* servicio de orientación = referral service, advisory service.* servicio de orientación al lector = readers' advisory service point, readers' advisory service.* * *A (de una habitación, un edificio) aspect ( frml)¿cuál es la orientación de la casa? which way does the house face?la orientación de la antena the way the antenna is pointingla orientación de las placas solares the way o direction the solar panels are facingB1 (enfoque, dirección) orientationle dio una orientación práctica al curso he gave the course a practical bias, he oriented o ( BrE) orientated the course along practical linesla nueva orientación del partido the party's new direction2 (inclinación) leaningC (en un lugar) bearings (pl)perdí la orientación I lost my bearingsD1 (guía, consejo) guidance, direction2 (acción de guiar) orientationCompuestos:● orientación profesional or (CS) vocacional(para colegiales, estudiantes) vocational guidance, careers advice; (para desempleados) career guidance o advicesexual orientationdiscriminar sobre la base de la orientación sexual to discriminate on the basis of sexual orientation* * *
orientación sustantivo femenino
◊ ¿cuál es la orientación de la casa? which way does the house face?;
la orientación de la antena the way the antenna (AmE) o (BrE) aerial is pointing
( acción de guiar) orientation;
( para desempleados) career guidance o advice
orientación sustantivo femenino
1 (en el espacio) orientation, direction: perdí la orientación, I lost my bearings
2 (en el conocimiento) guidance
gabinete de orientación psicológica, psychological guidance office
3 (ideología, tendencia) direction
' orientación' also found in these entries:
Spanish:
COU
- guía
- curso
English:
A-level
- exposure
- face
- guidance
- marriage guidance
- orientation
- sense
- vocational
- aspect
- counseling
- direction
- orienteering
* * *orientación nf1. [dirección] [acción] guiding;[rumbo] direction;sentido de la orientación sense of direction2. [posicionamiento] [acción] positioning;[lugar] position; [de edificio] aspect;una casa con orientación al oeste a house that faces west;hay que ajustar la orientación del sensor the position o angle of the sensor needs adjusting;¿cuál tiene que ser la orientación de la antena? which way should the aerial be pointing?Informát orientación horizontal horizontal o landscape orientation; Informát orientación vertical vertical o portrait orientation3. [enfoque] orientation;le dieron una orientación práctica al curso the course had a practical bias o slant4. [información] guidance, advice;algunas orientaciones some guidanceorientación pedagógica = guidance on courses to be followed;orientación profesional careers advice o guidance, career counselling;CSur orientación vocacional careers advice5. [tendencia] tendency, leaning;un partido con una orientación liberal a party with liberal leanings o tendenciesorientación sexual sexual orientation6. [deporte de aventura] orienteering* * *f1 orientation2 ( ayuda) guidance3:sentido de la orientación sense of direction* * *orientación nf, pl - ciones1) : orientation2) dirección: direction, course3) guía: guidance, direction* * *orientación n aspecttener orientación a/hacia to faceorientación profesional vocational guidance / careers advice -
7 benefit
1. сущ.1) общ. выгода, прибыль, польза, благо; полезность; преимущество; привилегия, льготаATTRIBUTES:
nonmaterial benefits — нематериальные [духовные\] блага
distinct benefit — явная [ясная\] выгода
COMBS:
1to mutual benefit — с выгодой для обеих сторон, к взаимной выгоде
1for the benefit of smb., for smb.'s benefit — на благо кого-л., с выгодой для кого-л., в пользу кого-л.
1to get [to derive\] benefit from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
to reap the benefit of smth. — пожинать плоды чего-л., извлекать выгоду из чего-л.
to be of benefit to (smth./smb.) — быть полезным [выгодным\] для (чего-л./кого-л.)
Organisations that exist primarily to provide a benefit to owners or members are not regarded as charitable. — Организации которые существует прежде всего для того, чтобы приносить выгоду своим владельцам или членам, не считаются благотворительными.
In the long term, a competitive market can provide benefits to customers. — В долгосрочном периоде конкурентный рынок может принести пользу [выгоды\] потребителям.
Syn:See:after-tax benefit, consumer benefit, customer benefit, external benefit, fringe benefits 2), health benefit 1), product benefit, public benefit 1), social benefit 1), tax benefit, benefit segment, benefit segmentation, cost-benefit analysis2)а) страх. пособие, выплата (сумма, выплачиваемая государством, страховым фондом или работодателем в качестве финансовой поддержки или компенсации лицам определенной категории, напр., пособие по безработице, по болезни и т. п.)ATTRIBUTES:
insurance benefit — страховая выплата, страховое пособие
COMBS:
to be on benefit — жить на пособие, получать пособие
to be entitled to [to be eligible for, to be qualify for\] a benefit — иметь право на пособие, иметь право на получение пособия
This insurance will provide a benefit to your beneficiary( ies) upon your death. — Это страхование предоставит пособие вашему бенефициару/бенефициарам после вашей смерти.
See:accelerated benefits, accident benefit, accident death benefit, accidental death benefit, additional benefit, annuity benefit, apprenticeship benefits, bed reservation benefit, benefit in cash, benefit in kind, bereavement benefit, burial benefit, cafeteria benefit, cafeteria-style benefit, Canada Child Tax Benefit, car benefit, car fuel benefit, carer's benefit, cash benefit, child benefit, child care benefit, child disability benefit, company car benefit, compassionate care benefit, contribution-based benefit, cost-of-living benefit, covered benefit, critical illness benefit, death benefit, death-in-service benefit, disability benefit, disablement benefit, dismemberment benefit, domestic purposes benefit, dread disease benefit, drug benefit, educational benefit, elective benefits, employee benefits, employment benefits, employment insurance benefit, fringe benefits 1), fuel benefit, funeral benefit, health benefit 2), health care benefit, hospice benefit, housing benefit, incapacity benefit, income-related benefit, income-tested benefit, independent youth benefit, industrial death benefit, injury benefit, in-kind benefit, in-network benefits, in-plan benefits, insurance benefit, invalidity benefit, invalids benefit, lifetime benefit, lifetime maximum benefit, living benefits, long-term care benefit, loss of income benefit, loss of time benefit, lump sum benefit, maternity benefit, maternity leave benefit, means-tested benefit, medical benefits, medical expense benefits, medical expenses benefits, Medicare benefits, national insurance benefit, network benefits, noncash benefit, non-contributory benefit, nonforfeiture benefit, non-means-tested benefit, non-network benefits, non-wage benefits, occupational death benefit, optional benefits, out-of-area benefits, out-of-network benefits, out-of-plan benefits, parental benefit, parental leave benefit, pension benefit, periodic benefit, pharmaceutical benefit, pharmacy benefit, post-retirement death benefit, pre-retirement death benefit, public assistance benefit, public benefit 2), rehabilitation benefit, repatriation benefit, retirement benefit, serious illness benefit, sick benefit, sick leave benefit, sickness benefit, social benefit 2), Social Security benefit, social service benefits, strike benefit, supplementary benefit, survivor benefit, survivor's benefit, survivors' benefit, survivorship benefit, terminal illness benefit, termination benefit, trauma benefit, underinsured motorist benefit, unemployment benefits, unemployment insurance benefits, uninsured motorist benefit, universal child care benefit, vacation benefit, welfare benefit, widows benefit, benefit consultant, benefit recipient, benefits advisor, benefits consultant, benefits manager, lifetime benefit maximum, Employee Benefits Security Administration, aid 1. 1), employee benefit planб) страх., эк. тр. пенсия, пенсионное пособиеSyn:See:55-plus benefit, accrued benefits, deferred retirement benefit, disability retirement benefit, early retirement benefit, fifty-five plus benefit, future service benefit, late retirement benefit, nonforfeitable benefits, non-vested benefits, normal retirement benefit, old age benefit, past service benefit, prior service benefit, projected benefits, service retirement benefit, unvested benefits, vested benefits, veterans benefits, defined benefit pension plan, vesting 2), accumulated benefit obligation, Pension Benefit Guaranty Corporation3) театр. бенефис (представление, сборы с которого поступают в пользу одного из актеров либо направляются на определенную цель, напр., на благотворительное мероприятие)2. гл.1) общ. помогать, приносить пользу оказывать благотворное воздействиеExtra few minutes of sleep won’t benefit you as much as a good breakfast. — Лишняя пара минут сна не принесет вам столько пользы, как полноценный завтрак.
2) общ. извлекать пользу, выгоду1to benefit by/from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
I think the student will benefit by further study. — Я думаю, что дальнейшие занятия благотворно скажутся на этом студенте.
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право, привилегия, польза, преимущество: 1) право, которое дает владельцу акция (права на дивиденд, на участие в новом займе, на получение бесплатных акций); 2) налоговые скидка, исключение, зачет; 3) дополнительное - обычно неденежное - вознаграждение при найме сотрудника (медицинская страховка, пенсионная схема, транспорт, обучение детей, компенсация в случае смерти); см. compensation;fringe benefit;4) преимущество, которое получит клиент при покупке данного товара (на это обращается внимание в рекламе).* * *Выгода, польза, выплата. . Словарь экономических терминов .* * *страховое пособие по безработице, по болезни и т. д. -
8 consumer profile
Mktga detailed analysis of a group of like consumers, covering influences on their purchasing habits such as age, gender, education, occupation, income, and personal and psychological characteristics. Consumer profiles are built up from extensive market research and are used for market segmentation purposes.
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